The story of a real estate developer "Talaat Moustafa Group"

Amal Ali 09 Mar 2023

The process of buying and selling real estate and investing in it includes more than one party, the top of which is the real estate developer. Each party, whether the real estate developer or the client, as well as real estate marketing and brokerage companies, directly affects the development of the real estate market and its continued success and profits.

The reputation and name of the real estate developer are considered one of the main factors that build the confidence of the client. The more experience the developer has and the number of many successful projects, the more the client or investor feels safe and confident in investing his money in the property.

In today's article, we will take you on a tour to get to know one of the most important real estate developers in Egypt and the Arab world, if not the number one real estate developer in Egypt, "Talaat Moustafa Group".

Follow the article to know the story of the establishment of the Talaat Moustafa Group and its most important achievements in the Egyptian market.

There is no doubt that Egypt continues to achieve success in the field of urban development, and this comes as a result of the interest of the Egyptian state and government in raising the standard of living of citizens, as well as providing adequate housing opportunities for every Egyptian citizen.

Since the eighties, Egypt has witnessed a lot of development in the form of the real estate market, and it continued to achieve milestones, whether through government efforts or through cooperation with private sector companies, which come in the form of real estate development companies.

Learn more details about the development of the real estate market in Egypt through the following article link Real estate investment and phases of development of the real estate market in Egypt

The importance of real estate development

Real estate development is considered one of the most important activities that the economy can witness in any country because it contributes directly to achieving an urban renaissance that raises the standard of living and provides stability in the life of the citizen.

Real estate development is defined as the process of creating value for the property, whether real estate or land, by building new structures or improving and modifying existing ones. In this way, the value of property increases and achieves a higher percentage of profits.

Egypt is interested in supporting the real estate sector, especially the private sector directly, as a result of its belief that the private sector plays a major and pivotal role in achieving the development goals set by the government. Over the years, the government has continued to create an environment that encourages real estate development and investment.

Especially in the last decade and under the leadership of President Abdel Fattah El-Sisi, clear development goals have been set and formulated through setting Egypt’s Vision 2030. The provisions of the vision provide for achieving development in various fields, especially the economic sector.

We can summarize the importance of real estate development in the following points:

Improving infrastructure: The real estate development process is not complete without carrying out infrastructure improvement operations, which include improving roads, replacing pipes, installing sidewalks, adding green spaces, and others.

Supporting the preservation of the environment: Egypt is currently moving towards creating a sustainable environment to conserve resources and improve the living environment. Therefore, you find that real estate development projects are currently focusing on providing more green spaces in their projects and using more sustainable technologies in energy such as solar energy.

Achieving economic and social improvements: With the increase in the movement of construction and real estate projects, more job opportunities are available, which contributes to a significant reduction in the number of unemployed people, as a result, drives the movement of community growth.

Do not miss reading this article Will real estate prices go down in Egypt 2023?

The establishment of the Talaat Moustafa Group

It cannot be denied that the Talaat Moustafa Group is at the forefront of successful economic institutions. Over the past 50 years, the group has been able to present many mega projects that have contributed to changing the form of real estate development and changing the face of real estate products in Egypt.

Like any successful entity, the group started as a construction company that was established in 1970 by Eng. Talaat Mostafa, after which the company continued to achieve success and expansion until it reached what it is now.

Talaat Moustafa Company witnessed a real boom with Hisham Talaat Moustafa joining the company after his graduation in 1980. The main reason for success lies in the strong and different vision that Hisham Talaat sought to achieve, which is to transform the company into a leading group in real estate development and investment.

Hisham Talaat Moustafa was able to reach this goal in 2007 with the announcement of the establishment of the Talaat Moustafa Group, which was listed on the stock exchange as an Egyptian joint stock company and achieved the highest bidding requests, amounting to $6 billion. Thus, Talaat Mostafa turned from a construction company into a large group, 51% of which is owned by the Talaat Mostafa family, and the remaining percentage includes approximately 21 investment companies.

Hisham Talaat Moustafa's vision was not limited to achieving strong success in the real estate and construction sector only, but it also extended to becoming one of the most important companies operating in the tourism sector. This goal was reached by bringing in huge tourism projects such as Nile Plaza Garden City Hotels - Four Seasons Sharm El Sheikh - Four Seasons San Stefano and Kaminsky Hotel Garden City.

Talaat Moustafa Group and corporate values

Since its inception, Talaat Mostafa Group has adopted a strong and clear vision, which is to become the number 1 choice for clients in the real estate and tourism development sectors in all of Egypt.

Talaat Moustafa Group was able to achieve this vision and continue to succeed in achieving it by presenting projects that enable customers to live in urban communities of high value and quality by providing an integrated real estate product that provides a suitable environment for housing, work, shopping, entertainment, and others.

In addition, the group is keen to link the positive feelings of its customers by promoting a distinctive style and lifestyle, which increases customer loyalty to the projects offered by Talaat Moustafa Company and always increases the demand for investment in them.

Get to know more about real estate development companies as well.

The most important values adopted by the Talaat Moustafa Group

No organization can succeed in achieving its goals without adopting a set of core values that work according to it and that helps it draw a roadmap for it. Talaat Moustafa Group is keen to work according to a set of values and standards that reflect its internal policy as a company as well as a real estate developer. The most important values of the Talaat Moustafa Group can be summarized in the following points:

Creativity and continuous motivation: No organization can reach its goals without a strong incentive that creates a constant competitive desire for success.

Credibility and integrity: One of the most important values that build a strong relationship with customers is credibility, integrity, and the developer's ability to fulfill the promises he makes to customers.

Customer focus: Putting the customer first makes the real estate developer's popularity different

Teamwork: Talaat Moustafa Group focuses on providing a lively and encouraging work environment for all employees and always supports the idea of teamwork to achieve more successful results.

Talaat Moustafa Group operates according to a strategy that helps it achieve its goals. This strategy is based on a set of axes, the most important of which are:

Developing and updating the company's operating methods on an ongoing basis
Strengthening the administrative and organizational structure of the group by raising the level of competencies in which it operates
Adopting different and modern financing and marketing methods to meet the needs of customers, and this appears through flexibility in payment plans and installment payments, so that unit prices become more suitable for individuals.
Work continuously towards expanding the group's land stock to ensure the continuation of establishing projects, regular revenues, and maintaining the group's growth rates.

In 14 points, the most important achievements of the Talaat Moustafa Group

All the achievements of the Talaat Moustafa Group are clear to everyone and speak for themselves. The company was able to leave a strong imprint in the world of real estate development undisputedly and is unique to a group of unprecedented successes. We will collect for you the most important achievements of the Talaat Moustafa Group in the following points:

Talaat Moustafa is the first real estate developer to build integrated residential communities.
The first to introduce the idea of tourist resorts on the coast (Virginia Beach)
The first real estate developer to venture into the desert and build an integrated residential city with integrated facilities and services, is Al-Rehab City
Al-Rehab City is the first residential city to be fully developed by the private sector in 1997 on an area of 10 million square meters.
The company has a vast land portfolio of 53 million square meters, which ensures its continued development of large and diverse projects
Talaat Moustafa Group has developed about 33 million square meters of land to implement the Madinaty project, which is classified as the largest closed city with integrated facilities and services, which makes competition with it very difficult.
So far, Talaat Moustafa Group has sold more than 90,000 units and served more than 100,000 customers so far.
Talaat Moustafa projects aim to provide suitable housing environments for middle-income and upper-income groups.
Talaat Moustafa Company was one of the first real estate development companies to introduce the concept of compounds, thus establishing the Rabwa Sheikh Zayed Compound and Mayfair Al Shorouk.
Talaat Moustafa Group recently cooperated with Huawei to implement the latest technologies that enable it to transform its projects into societies based on smart technology.
Talaat Moustafa Group was able to enter the tourism sector by bridging the gap in the luxury hotel sector in Egypt by opening a series of luxury hotels, "Four Seasons".
The company continues to seek success inside and outside Egypt as well, which includes establishing joint ventures in the Kingdom of Saudi Arabia and the Gulf region.
The cumulative sales of Talaat Moustafa Group exceed 126 billion pounds since its inception
As a result of all the efforts of the previous years, Talaat Moustafa Group won the Best Real Estate Developer Award for the year 2018-2019

Always stay aware of all success stories in the field of real estate through Inland's weekly articles. You will always find us keeping you informed of the latest and most important news, as well as the most important real estate projects. Also, call us at this number 01003366453 for real estate consulting

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