TMG: Pioneering Real Estate and Transforming Lifestyles in Egypt

Tasneem Khalil 22 Feb 2024

Talaat Moustafa Group (TMG) is one of the legendary real estate companies in Egypt and the Middle East. stands tall as one of the largest and most influential players. TMG has roots dating back to the 1970s when the visionary entrepreneur Talaat Moustafa established what now has become a major player in the real estate sector. The company officially took its current form as a holding company in 2007, with different subsidiaries. TMG now has a strong portfolio for residential properties and managing real estate developments and hotels.

The company is known for building cities and developing gated communities with new standards for modern living in Egypt. These projects play a vital role in increasing the company's profits and changing the landscape of real estate. TMG alone owns about 16,000 acres in Greater Cairo, which makes it the largest land developer in the region. The company’s achievements made its way to Forbes, listing the company in the 8th position among prestigious “Top 50 Listed Companies in Egypt 2023”. This recognition reflects the company's financial strength, market influence, and commitment to excellence.

History of TMG

It all started in the early 1970s when Eng. Talaat Moustafa and his three sons began a visionary journey in the Egyptian construction sector. TMG's journey begins with a commitment to creating exceptional projects that would raise the standard of living for Egyptian citizens. In 1987, TMG's Al Rawda Al Khadra marked the start of its legacy. This project is about 84,000 sqm in El Agamy, Alexandria. The project stood out for its distinctive architecture and breathtaking views of the sea, gardens, and greenery. The company’s first projects were between 1987 and 1994 as the company delivered projects like "Virginia Beach," Al Rabwa in Al Sheikh Zayed, and the May Fair in Al Sherouq. TMG didn’t just stop there and took on an ambitious task of transforming the desert into a flourishing city in 1997. The company launched Al Rehab City after comprehensive research on real estate market dynamics. The city now accommodates a diverse population of 300,000 residents in over 10 million sqm. TMG's growth as a group was clear by 1998, with 21 subsidiaries including Arab Company For Projects And Urban Development, Alexandria Real Estate Investment Company, San Stefano Real Estate Investment Company, and Alexandria Construction Projects Company. TMG joined the Egyptian tourism sector in 2002 by partnering with Four Seasons. This step made a significant impact on the global hotel franchiser.

TMG's vision for community development reached new heights with the establishment of Madinaty in 2005. This project is considered one of the largest modern cities in the MENA region occupying 33.6 million sqm. Madinaty is currently the home of 400,000 inhabitants and is expected to have a population of 1 million by 2035. The company was among the first supporters of Egypt's vision for sustainable development. With a large investment, TMG launched Celia in the new capital, which is positioned on the Green River and covers 500 feddans. The company achieved record sales of 15 billion EGP when it launched the mega project of Noor, which covers 5000 acres in the New Capital.

Vision and Mission

Talaat Mostafa’s family started a mission built on principles of quality, timely delivery, and attention to details. These principles set the stage for TMG's remarkable success and rapid growth in real estate. The company aims to create distinctive and self-sufficient communities and offer unparalleled experiences for residents and tourists.

Mission:

TMG's mission is clear and simple. The company wants to develop, build, and operate different residential projects and unique tourist destinations that satisfy the different needs of customers. The company doesn’t aim to only meet the expectations of clients, but to surpass them. That’s why, it provides a unique lifestyle across housing, tourism, work, shopping, entertainment, and more.

Vision:

The vision of Talaat Moustafa Group is an ambitious one, and it’s based on commitment to excellence. TMG aspires to be the first choice for customers in real estate and tourism development, both in Egypt and internationally. The focus is on delivering a distinctive lifestyle for clients to have a continuous value growth for investors. This also results in providing opportunities for employees to excel and contribute to the development and prosperity of communities.

TMG's Impact

Integrated Communities: TMG's commitment to developing self-sufficient projects ensures that residents enjoy a unique lifestyle, with all aspects of modern living.
Tourist Destinations: By creating unique tourist destinations, TMG doesn’t only benefit the local economy but it also enhances the overall travel experience for visitors.
Investment Growth: TMG is dedicated to providing continuous and substantial increases in the value of investments for its shareholders, making it an attractive choice for those looking for a profitable venture.
Employee Opportunities: TMG believes in offering huge opportunities for its employees to excel and succeed. The group is committed to providing an environment where employees can boost the growth and prosperity of the communities they serve.

TMG Founder

TMG’s visionary leader, Hisham Talaat Moustafa, was born on December 9, 1959 in Alexandria. Although he inherited a strong business legacy, Moustafa's path to success was anything but predetermined. Hisham Talaat Moustafa's career started at a young age when he joined his father's company. He wasn’t privileged at all as Moustafa began as an ordinary employee with ambition and a passion for real estate. Moustafa's potential is what quickly set him apart, and he could ascend in ranks in the real estate domain. His leadership skills and forward-thinking approach made him a rising star within the industry. Moustafa's influence and expertise were the reasons that shaped the Talaat Moustafa Group. Thanks to his efforts, TMG secured its position as the largest shareholder in Egypt's private real estate market. The company has a portfolio that covers 74 million square meters of land, and the total value of its assets is estimated at around 112.2 billion pounds. Moustafa's journey shows his visionary leadership that resulted in transforming the landscape of Egypt's real estate market. His strategic decisions and commitment to excellence moved TMG to unparalleled heights, making it an influential player in the private real estate sector.

TMG continues to be a leader in Egypt's real estate sector. With its legacy, a focus on creating gated communities, extensive land holdings, and international recognition, TMG is set to shape the future of Egypt. Enjoyed reading about TMG? Follow our latest blogs for more information about real estate.