The Story of Emaar Misr: Building Dreams, Building Success

Tasneem Khalil 03 Aug 2023

This is a success story that exceeds excellence and greatness. Emaar Misr stands at the top of the real estate field as it managed to hit the world’s skyline. The beginning of Emaar properties is quite fascinating as it all started from the desert city of Dubai. With commitment and hard work, Emaar properties could redefine the city’s landscape by building the world’s tallest building, Burj Khalifa, standing tall at 828 meters. That wasn’t the end of the company’s success, it has consistently delivered unique projects in many parts of the world. It all started from a vision and now the success story of Emaar has an undeniable mark on the global real estate landscape.

The Beginning of Emaar

In 1997, an ambitious visionary entrepreneur, Mohamed Alabbar, established Emaar after seeing an opportunity to reshape Dubai's landscape. With the support of the Emirati government, Emaar achieved the mission of transforming the real estate market. By building luxurious and modern constructions, Emaar gained a good reputation worldwide. Emaar's first project was the Dubai Marina, which laid the foundation for the company's rise.

Emaar continues to surprise the real estate market with its notable projects such as the Burj Khalifa and Dubai Mall. Due to the massive developments Emaar provides, Dubai now symbolizes UAE ambition to become a global hub for business, tourism, and luxury living. Besides the magnificence of the architectural masterpieces Emaar delivers, their establishments are considered cultural landmarks that draw millions of tourists every year. Emaar is now able to reach new heights and enter new markets. Emaar’s consistency and determination allows it to execute large-scale developments.

The Beginning of Emaar Misr

The expansion of Emaar didn’t only include the middle east, it included countries from all continents across the Middle East, North Africa, South Asia, Europe, and North America. As part of its growth strategy, Emaar Misr was established as a subsidiary of Emaar Properties in 2005 after signing a partnership with the businessman Mohammed Gabr. The success story of Emaar Misr starts with its first establishment, Cairo Gate, which now has a value of around 1.4 billion Egyptian pounds. The company’s projects in Egypt are the definition of perfection. That’s why, people are racing to get their property in Emaar Misr’s projects.

Emaar Misr Projects

Emaar Misr's primary focus is the investment and management ventures in Egypt. The company’s main focus is on the residential market. As an important player in the real estate market, Emaar Misr has the position of the largest foreign direct investor in Egypt's real estate sector. Its investment portfolio reaches EGP 43.3 billion, emphasizing the company's growth potential. Emaar Misr has an obvious impact on the country's economy and real estate transformation.

Emaar Misr Key Projects

The establishments of Emaar Misr keep gaining popularity with time. Their projects provide the best quality and the highest standards. Many of their projects won awards such as Uptown Cairo winning the international planning and analysis award. Some of their outstanding projects are:

Uptown Cairo:This is a world class project covering 4.5 million square meters with a significant investment worth EGP 12 billion.The project has a strategic location in central Cairo to be accessible from all parts of the city. In order to attain the growing population, as well as regional construction companies and administrative units, Uptown offers a variety of residential, commercial, and office units. The total estimated value of Uptown Cairo reaches about EGP 2.5 billion.
Marassi: Located on the north coast is the Mediterranean-style resort of Marassi. Just a few miles away from the beautiful city of El Alamein, Marassi adds to the beauty of the shores of Sidi Abdul Rahman bay. Marassi is featured with beautiful lagoons, stylish units, and luxurious designs. Additionally, the resort enhances a sense of elegance, making it an ideal destination for having a distinguished living experience.
Mivida: This compound chooses a location in proximity to the campus of the American University in Cairo. In the city of New Cairo, this exceptional compound spans an area of 3.8 million square meters. With its luxurious and spacious settings, Mivida offers approximately 5,000 units, making it a great choice for individuals seeking an unparalleled living experience.

The journey of Emaar Misr is just at the beginning, more projects are going to surprise the market. Vida Residences Cairo Gate is expected to open in Egypt in 2024 which is a thrilling announcement.

The Lifestyle Emaar Misr Provides

Since the establishment of Emaar Misr, the company's focus has been dedicated to providing exceptional lifestyles and creating special communities in Egypt. During its journey, Emaar Misr proved its excellence in fulfilling their customer’s needs. Emaar Misr quickly made its way to the top real estate developments by having a portfolio that includes the most prestigious projects. Now the communities of Emaar Misr are known for having the highest standards. Emaar Misr went beyond delivering mere project development, this leading real estate company has been creating a lifestyle.

Emaar Misr and Hospitality

Emaar Misr's success was not only in the real estate field. The company also has a strong portfolio that includes hospitality, creating an exceptional experience for its customers. Emaar Hospitality Group manages a chain of world-class hotels, resorts, and serviced residences. Emaar's establishments attract travelers from around the world. It’s recently announced that they “are thrilled to announce the expansion of Emaar Hospitality Group to key destinations like Marassi in Egypt… showcasing how the landscape for hospitality in these booming countries is revolutionizing.”

Emaar Misr’s Customer-Centric Approach

Emaar's success lies in its unmatching focus on customer satisfaction. Emaar understands that real estate development goes beyond building properties; it is about creating communities where people can live, work, and enjoy themselves. By investing in the happiness of its customers, Emaar has gained long-term loyalty, with many buyers becoming repetitive customers for their successive real estate investments.

The success story of Emaar Misr is proof of the power of vision, innovation, and dedication to excellence. Emaar has always pushed boundaries, redefining the concept of modern real estate, and leaving an impressive mark on the global real estate landscape. As the world continues to evolve, one thing remains certain, Emaar's journey is far from over as the company's future promises to be as brilliant as ever.